“Life happens, but dirty shoes don’t have to”

We partnered with The 21 Hub to create a vibrant and youthful commercial for their premium shoe-cleaning service. The ad follows three dynamic characters – a basketball player, a Saudi businessman, and a female creative agent – navigating moments where life happens, and their shoes get dirty. With the tagline, “Life happens, but dirty shoes don’t have to.” the piece transitions into upbeat, energetic cleaning shots and the satisfying reveal of freshly cleaned shoes in premium packaging.